Seven tall carved metal totems trace the path from the decumano and open the view towards a long and light tensile structure that marks the presence in the Expo of the Kinder + Sport Area of Ferrero. Its white cloth is developed by covering, with soft curves, communicative paths, games for children and arenas for the public, all in a scenographic succession of spaces bounded by an artificial reed that accompanies the movement of the wind.
KINDER + SPORT
EXPO MILANO 2015
The entrance opens up drawing a dream where stylized trees incorporate the rigid metal structures of the pavilion and absorb them to make them parts of a magical wood, painted in absolute white, while inside bright colors move in the space, contaminating and highlighting everything that is communication and play. At the end of the area a grassy and green hill hosts dozens of trees: this is where the dreamed wood becomes reality, a metaphor for the project that moves and evolves over time and that tells how an installation, dream dreamed during the six months of Expo, will become a true architecture, migrating to faraway places, where all its parts will be recomposed to awaken in a new restitution project that will live forever in children's everyday life.
The architecture of the Kinder + Sport was born as a place where volumes and objects that originate with functions that are sometimes distant and unrelated to the use to which they are destined for the Expo are brought together, dialogue and interpenetrate. It is a temporary architecture where even the functions of the objects present are temporary waiting to be added to the other components of the Ferrero installations present in Expo, conceived in the same way, to become technical parts of a new, complete and structured architecture.
The interior, enclosed by the static nature of that gesture, contains spaces where the "movement" takes on the carrying value of the area. The movement is first described as a method divided into four experiential stages within a virtual forest. Stylized trees of a forest of transparent sheets symbolize the theory of growth and harmony and open up into spaces where the story of the psychomotor method is symbolized by the action of unpredictable and invented instruments.